Celebrate with neighbours: White Rock kicks off Pride Week 2026 with a public flag-raising and a full slate of family-friendly festivals, rides, mingles and a disco gala that matter for locals and visitors who want to take part in a visible, welcoming community celebration.

Essential Takeaways

  • Flag-raising start: The Pride flag will be raised outside White Rock City Hall at 4:30pm on July 17 to open Pride Week. It's a short, symbolic ceremony with civic remarks.
  • Pride Ride & After Party: A community bike ride begins at 7pm from Centennial Park on July 17, with an after party limited to 80 guests; register online early.
  • Family Day fun: Miramar Village Plaza hosts Pride Family Day on July 18 from 11am–4pm with a Kids Zone, music and vendors , suitable for all ages.
  • Main fundraiser: The Love is Love Gala on July 24 is the week’s signature ticketed event with dinner, auctions and disco flair; tickets are $125 each.
  • Multiple pop-ups: Expect a Pride Mingler at Morrison’s Café, a Concerts at the Pier set by Doug & the Slugs on July 23, and other community gatherings across the week.

Flag-raising: a short, public moment that sets the tone

The week begins quietly but proudly outside City Hall at 4:30pm on July 17, when the newly designed Pride flag will be raised with brief remarks from Mayor Megan Knight and Pride Society leaders. It’s the sort of civic ritual that smells faintly of warm paper programmes and summer air, and it signals that the town is open for celebration. According to the city’s announcement, the ceremony is designed to be welcoming and accessible, so arriving a little early gets you a good spot. For many residents the flag-raising is more than symbolism; it’s a public gesture of inclusion that frames everything that follows.

Pride Ride & After Party: pedal, parade, then party

On the same evening the Pride Ride sets out from Centennial Park at 7pm, with staging beginning at 6pm. Riders will loop through North Bluff Road and Marine Drive before returning to the Centennial Arena parking lot. Organisers emphasise an all-ages, all-abilities vibe , whether you’re cycling, cheering from the pavement, or following along in a quieter way. If you want the after party in the Peace Arch Curling Club lounge, register online: capacity is capped at 80 and tickets are first come, first served. If you don’t make the cut, the ride itself is very much the thing; it’s a feel-good way to see the town under a stripe of summer light.

Family Day at Miramar: kid-friendly pride in the heart of town

Saturday, July 18, brings Pride Family Day to Miramar Village Plaza from 11am to 4pm. Think music, a dedicated Kids Zone, stalls and interactive programming , a festival that quietly insists Pride belongs to families too. The event is free and family-focused, so it’s a good option if you’re coming with pram, scooter or grandparents in tow. For parents wondering about schedules, plan around nap times and peak sun hours: shade and a refillable water bottle will make the day much more pleasant.

Mingles, concerts and community pop-ups across the week

Midweek events include the White Rock BIA Pride Mingler at Morrison’s Café on July 20 and a Concerts at the Pier evening with Doug & the Slugs on July 23. These smaller gatherings give local businesses and artists a chance to join the festivities without the theatre of the gala. The mingler is ideal if you want to network or meet new faces in a relaxed café setting, while the concert brings a familiar summer soundtrack to the waterfront. Keep an eye on the Pride Society’s events page for updates and pop-up additions.

Love is Love Gala: disco glamour and fundraising

The 7th Annual Love is Love Gala , Friday Night Fever , closes Pride Week on July 24 at Hazelmere Golf Course. The event is the society’s main fundraiser and includes dinner, entertainment and auctions; tickets are listed at $125 each. Expect a disco theme, which means sequins and platform shoes are definitely on the menu if you fancy dressing up. If you’re considering a ticket, buy early and note any dietary requirements at purchase; galas sell out and the funds go straight back into community programming, so it’s charity and celebration rolled into one.

Closing line Bring layers, bring a good pair of walking shoes, and bring a neighbour , it’s a small set of plans that can make the week feel like a proper community party.

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