Clapper's "Pride Hotel": A Month of Celebration and Connection for the LGBTQ+ Community
In a vibrant and compelling initiative to commemorate Pride Month, Clapper, a social media platform based in Dallas, has launched its innovative "Pride Hotel" campaign. This month-long celebration, unfolding throughout June, promises a plethora of inclusive activities designed to highlight and explore LGBTQ+ culture. The initiative seeks to transcend mere online interaction, fostering a sense of community and recognition for the diverse voices and stories within the queer community.
Edison Chen, the founder of Clapper, eloquently emphasised the mission driving the campaign: "Pride Month is a time to celebrate the diversity and vibrancy of the LGBTQ+ community, and with 'Pride Hotel,' we aim to create a space where voices can be heard and celebrated openly. We're excited to see our creators and users come together to share, learn, and connect in a meaningful way."
The "Pride Hotel" campaign stands out with its engaging weekly livestreams hosted by Clapper’s vibrant community of partnered creators, structured within three distinct "Pride Rooms". These rooms capture the essence of Pride by focusing on critical aspects such as history, dance, and makeup/fashion, providing followers with a balanced mix of education, entertainment, and celebration.
Weekly Schedule Highlights:
Week 1: "Drag Brunch"—An immersive dive into the dazzling world of drag and queer fashion. This session promises to be a feast for the eyes and soul, celebrating the art and flair within drag culture.
Week 2: "The Vogue Room"—A tribute to the timeless art of queer dance and expression, where creators will showcase their voguing skills, teaching viewers about its history and cultural significance.
Week 3: "Encore"—A reflective week dedicated to exploring monumental moments and icons in queer history and pop culture, offering an educational experience rich in legacy and pride.
To further deepen community engagement, Clapper introduces a series of weekly video challenges that encourage users to join in the celebration through creative expression. These challenges provide a platform for users to showcase their unique perspectives on Pride, whether it's through drag looks, dance moves, or tributes to queer icons.
Challenge Highlights:
June 10: Showcase your favourite drag look using #PrideHotel. June 17: Share your vogue dance moves with the same hashtag. June 24: Post about your favourite queer icon and explain your admiration.
Additionally, interactive features like a "Pride Hotel Group Chat" provide a dynamic space for users to discuss all things Pride and engage directly with partnered creators. Users can also update their profile tags to include "LGBTQ+Ally", earning an exclusive Pride Badge as a symbol of their support and solidarity.
In a commendable gesture, Clapper is matching 100% of the revenue generated from the sale of Pride-exclusive gifts throughout the campaign. These matched funds will be directed towards supporting LGBTQ+ advocacy organisations, ensuring that the festivities of Pride Month contribute to sustaining and uplifting the community.
For those looking to immerse themselves in the vibrancy and richness of queer culture, Clapper’s "Pride Hotel" offers an inviting, inclusive space. Livestreams will be held every Tuesday, Wednesday, and Thursday at 5 p.m. CST throughout June, accessible through the Clapper app under each creator's profile.
Whether you identify as LGBTQ+ or as an ally, Clapper’s "Pride Hotel" campaign invites you to check-in and celebrate the diverse tapestry of the queer community. It’s a rare opportunity to learn, connect, and showcase your pride in a meaningful, engaging way.