Just Eat has launched a special promotion in collaboration with drag queen Dr Cheddar Gorgeous to celebrate Pride Month. The initiative, called the VIQs (Very Important Queens) club, aims to support drag performers, who are particularly busy during this period. Just Eat offers drag performers £15,000 worth of vouchers to help them stay energized. To join the club and claim the vouchers, performers must email [email protected] with their social handles by June 25. Entries are processed on a first-come, first-served basis.
Dr Cheddar Gorgeous highlighted the demanding nature of drag performances and the importance of recharging between shows. The campaign underscores Just Eat's commitment to supporting the LGBTQIA+ community, as stated by Victoria Gold, UK&I Marketing Director at Just Eat.