A six-minute PowerPoint can apparently do more than explain a friend’s personality: in Cologne, it helped introduce single people at the queer dating event Love at First Slide. Pjur supported the evening with giveaways, as part of a wider 2026 programme of LGBTQIA+ community partnerships that stretches well beyond Pride season.

Dating pitches, with friends in the driving seat

At Bumann & SOHN in Cologne, friends took on the role of matchmakers, presenting their single companions to the room in short, lively slide shows. The format gave them six minutes to make the case, with personal stories, photographs and a generous helping of affectionate honesty. [2]

Some presentations took a more imaginative route, likening their subject to a literary character or an entire universe. It’s a playful twist on dating-app profiles: friends can supply the quirks, context and warmth that are hard to squeeze into a bio. [2]

What Pjur brought to Love at First Slide

Pjur provided goodie bags for VIP guests and sachet cards for other attendees. That placed the brand among the event’s partners without taking centre stage from the people doing the matchmaking. [2]

The collaboration also followed an earlier Pjur partnership with STAY Vodka at an influencer event connected with the Sex Now exhibition at NRW Forum Düsseldorf. In Cologne, the emphasis was more personal: a room full of introductions, jokes and hopeful first impressions. [2]

Pjur’s Pride support goes beyond one weekend

Pjur says its 2026 community work has included Pride events, cultural gatherings and fetish events in Germany, Sweden and the US. Its activities have ranged from product presence and partnerships to on-site support, reflecting a strategy that carries on outside the summer Pride calendar. [3]

Among the German events, Pjur supported Cologne Fetish Pride and supplied products and surprise packages for winners at the Mr. Fetish NRW 2026 election. The brand has also taken part in Christopher Street Day celebrations in several cities, including Cologne, Düsseldorf and Berlin. [3] [4]

From Berlin’s parade to smaller community events

At Berlin’s CSD parade, Pjur joined the Spartacus truck and supplied giveaways, including sachet cards and selected products. The company’s wider 2026 activity has also included events such as the Olivia Jones Summer Party, Berlin’s Gay and Lesbian Street Festival and KOSI.MA in Mannheim. [3] [5]

The mix matters. Big parades offer visibility, while smaller gatherings can create more intimate opportunities for people to meet and connect. Pjur’s reported programme spans both, rather than treating community engagement as a single annual appearance. [3]

A year-round message, with a Q4 campaign

Pjur Brand Director Jennifer Parry has described diversity, acceptance and respect as values that shouldn’t be confined to Pride season. The brand’s Q4 campaign, Celebrate Queerness, continues that message with an interview featuring drag performer and entertainer Margot Schlönzke. [3] [6]

For people weighing up a brand’s LGBTQIA+ support, the useful question is whether its presence extends beyond a logo at a parade. Pjur’s 2026 activity includes dating, cultural and community events, though the company’s own account is the source for its programme and commitments. [3] [7]

A good match may start with six minutes and a slideshow; meaningful support takes showing up throughout the year. [2] [3]

Source Reference Map

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