You may think that big corporation, under duress from the Trump regime, have dumped you, but Apple is still banging the drum for Pride with its 2025 Pride Collection including a mix of free components and buyables.

Our favourite item is probably the hand-assembled Pride Edition Sport Band for the Apple Watch, priced at $49. Currently available for online order, customers can also expect to find it in Apple’s physical stores beginning next week. It comes in three sizes—40mm, 42mm, and 46mm—and is offered in both S/M and M/L lengths.

'Featuring a tapestry of rainbow stripes that vary in shape and size, each Pride Edition Sport Band is assembled by hand from individual stripes of vibrant colour that are compression-moulded together, creating subtle yet striking variations,' says Apple and you can't argue with them. The company emphasises that no two bands are identical, symbolising the individuality of all LGBTQ+ members, which we like.

Complementing the sport band, an updated analog watch face is set to be made available through a software update to watchOS 11.5. While the exact release date for this update has yet to be confirmed, users can anticipate additional features for iPhone and iPad. The forthcoming iOS 18.5 and iPadOS 18.5 updates will include a dynamic wallpaper that shifts colours based on user interactions, enhancing the overall experience for device owners.

Source: Noah Wire Services